Target Messaging

Improving Patient Engagement

Target uses intelligent data to target patients by demographics, helping the CCG and practices to engage with their patients.

Who is Target made for?


As a CCG, you can create economy-wide health campaigns and forward campaigns to practices for approval. You can manage budgets an approve additional SMS send.

GP Federations

As a federation, you are able to promote your services in local areas to improve awareness and utilisation.


As a practice, you are able to control campaigns created by the CCG or simply create your own campaigns to fit your patients’ demographic needs. 

Key Features

Target lets NHS organisations:

  • Create SMS, Email and Push message campaigns
  • Deliver scheduled or ad-hoc campaigns
  • Calculate  the costs of a campaign prior to commencing and track real-time spent
  • Targeted campaigns using patient SNOMED CT coding

Targets lets patients: 

  • Book into appointments from the received message
  • Follow links to self-care resources
  • Provide a two-way response to practice’s messages

Main Benefits

Targets Demographics

Targeted messages enable better patient engagement and transform how patients stay informed about their care and local services.

Sign-posting to Appointments

Patients can book directly into services suitable for them from the message from the comfort of their homes.

Reduces existing spend

Our low-cost messages, Emails and Push notifications help reduce messaging costs compared to the existing NHS national tariff.

Controlled campaigns

Target enables you to control how a campaign delivers its messages by allowing you to specify the frequency and budget of a campaign.