Target Messaging

Improving Patient Engagement

Target uses intelligent data to target patients by demographics, helping the CCG and practices to engage with their patients.

Who is Target made for?

CCG

As a CCG, you can create economy-wide health campaigns and forward campaigns to practices for approval. You can manage budgets an approve additional SMS send.

GP Federations

As a federation, you are able to promote your services in local areas to improve awareness and utilisation.

Practice

As a practice, you are able to control campaigns created by the CCG or simply create your own campaigns to fit your patients’ demographic needs. 

Key Features

Target lets NHS organisations:

  • Create SMS, Email and Push message campaigns
  • Deliver scheduled or ad-hoc campaigns
  • Calculate  the costs of a campaign prior to commencing and track real-time spent
  • Targeted campaigns using patient SNOMED CT coding

Targets lets patients: 

  • Book into appointments from the received message
  • Follow links to self-care resources
  • Provide a two-way response to practice’s messages

Main Benefits

Targets Demographics

Targeted messages enable better patient engagement and transform how patients stay informed about their care and local services.

Sign-posting to Appointments

Patients can book directly into services suitable for them from the message from the comfort of their homes.

Reduces existing spend

Our low-cost messages, Emails and Push notifications help reduce messaging costs compared to the existing NHS national tariff.

Controlled campaigns

Target enables you to control how a campaign delivers its messages by allowing you to specify the frequency and budget of a campaign.