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Strategy Day - Jan 2017 - Workshop Exercise

Strategy Day - Jan 2017 - Workshop Exercise

A quick note on a workshop exercise we performed which allowed us to align our thoughts and values for the year ahead

Tuesday saw our first strategy day of the year – a half-yearly chance for us to look back on what we have achieved over the last year, where we currently position ourselves, and set a course for our work over the next 12 months.

As a small team, and a developing start-up, we took part in an exercise to examine:

  • Who we are
  • What are we doing well?
  • What should we be doing more of?
  • What do we want to avoid?

The results of this task were extremely useful as it aligned us all with common thoughts and goals. I thought I’d jot them down in the interests of sharing our vision and to give us a chance to share some pictures of post-its on a wall (the main indicator of a trendy, creative start-up)

Who we are

  • We’re practical, reliable, flexible and have a great team dynamic – we get stuff done
  • We’re an exciting start up with strong connections to GP practices, federations, and patients in the Birmingham area
  • We’re honest and no-nonsense, helped by the fact we’re outside ‘the system’

What are we doing well?

  • We’re agile (n.b. lowercase a) – we’re utilising an Agile methodology, in a way that benefits us
  • We’re developing partnerships – an essential factor for working in the digital healthcare domain
  • We’re working well in a small team – even when expanding we want to keep this dynamic by creating multiple small teams


What should we be doing more of?

  • We want to be writing about and sharing or work regularly – ensuring we are accessible and transparent is essential to forming partnerships and connections
  • We want to be accessible to patients and clients – we must continue to be good listeners and regularly organise workshops within the community
  • We must ensure we are results and evidence focused – we can never make decisions based on assumptions of users
  • We need to be completers and finishers – it’s more important to have one successful finished product than to have 5 unfinished products


What do we want to avoid?

  • We must never be thought of as untrustworthy
  • We will avoid becoming institutionalised within the healthcare system – we must always keep the goal of helping patients and practices at the forefront of decision making
  • We will avoid becoming stagnant and predictable – we must always focus on innovation within our work
  • We want to help organisations be innovative even if the solution ends up not needing a tech solution. I.e. Don’t build and sell tech for the sake of it


The above is a repository of all the post-it notes we created within the task. Once we assessed them together the main themes rose to the top and thankfully, we all agreed!:

  • We are a small, dynamic, exciting team with strong connections to the healthcare community in Birmingham
  • We have evolved outside of the British healthcare system which gives us a fresh, patient centred outlook to our work
  • We aim to share, discuss and broadcast our work to the healthcare community and our peers – we see transparency and open discussion as huge assets in the advancement of digital healthcare
  • We want to communicate directly to the people who will be using our products, to make changes based on feedback, and make better products in the process
  • We must always align with our core values of innovation, honesty, and accessibility to improve the delivery of digital healthcare to primary care providers and patients


So there you are, your first insight into our thoughts and methods. We hope you find this useful when applying it to your own projects, or that it gives you a bit more context to the type of team we are, and the work we produce.

If you have any questions or feedback about the points raised above, please drop us a line at

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