Marketing Manager

Position: Marketing Manager

Business Area: Sales, Marketing & Engagement 

Salary: 30-40k (depending on experience)

Reporting to: Managing Director

Location: Birmingham

Deadline for application: 29th November 2019

 

Substrakt Health is a technology company working with the NHS to improve primary care services by developing user-centred digital products. You will be joining the company at an exciting time of growth. Our main product, PatientPack is being adopted by a patient population of +2m over several areas of the  UK. We are collaborative and open in our approach, forming partnerships to solve big sector challenges.

At Substrakt Health we aim to foster an ambitious, supportive and collaborative working environment. As well as sending staff to conferences, hackdays and industry events, everyone has a professional development allowance. We also have several ‘employee perks’ to help ensure working life at Substrakt Health is a happy life. We value our staff and want to support their ambitions.

 

Main purpose of the role

 

We are looking for a marketing expert who can help ensure that our products and our company are marketed effectively to our target audience.  We partner with the NHS and wish to support them on marketing our PatientPack to patients and drive engagement. We are also keen to raise awareness of Substrakt Health and the work we are doing in the health sector, both driving sales of our solutions but also increasing our reputation as NHS partners and sector experts.  

 

Working relationships

 

  • Working with the executive team to define and own  an overall marketing strategy 
  • Working with the whole team to generate content
  • Work with the product owner and head of delivery to understand new features 
  • Working with the NHS and our clients to understand their marketing challenges

 

Key responsibilities 

 

  • Refining and leading the marketing strategy 
  • Managing the design and production of marketing materials 
  • Delivering and evaluating marketing campaigns
  • Content creation 
    • Including supporting and encouraging the wider team to write blog posts and generate content
    • Creating case studies and supporting white papers 
  • Overseeing company presence and sponsorship at events and conferences
    • Identifying and engaging in potential events, conferences and sponsorship opportunities 
    • Helping to secure speaker slots for Managing Director
  • Website content management
  • Social media management
  • Public Relations 
  • Supporting our clients with patient engagement

 

Essential requirements & knowledge/skills/experience

 

  • Minimum of 3  years marketing experience, including digital marketing
  • Excellent written and oral communication skills with both internal and external stakeholders
  • Proven copywriting expertise 
  • Knowledge of the Healthcare sector (non-essential) 

 

Personal qualities

 

  • Ability to context switch
  • Self-motivated, thorough, diligent and quality-orientated with a ‘can do’ attitude.
  • Organised, pragmatic and flexible approach.

 

Applications

Please get in touch with Andy Hartwell and Ash Vora on info@substrakthealth.com with your CV and a covering letter by 29th November 2019.